Niche software that makes an impact.
BetterFeedback is built by Sacramento Labs. We build and operate software products in-house — doing the coding, sales, marketing, and customer success ourselves. BetterFeedback was born from managing feedback across our own portfolio of products.
Our philosophy
Build and operate
Whether it was our idea or a joint-venture, we build all of our products in-house. We do the coding, sales, marketing, customer success — all of it.
Evergreen thinking
Long-term thinking shapes every decision, from product development to strategic planning. We focus on steady, sustainable growth, creating a resilient and financially stable company.
Impact in niche industries
Our products serve real needs in niche industries, and are designed to make the world a better place — either directly or by donating a percentage of profits to charity.
Our products
Sacramento Labs builds and operates multiple software products. BetterFeedback was born from managing feedback across all of them.
Watchman Monitoring
Trusted by IT professionals worldwide to deliver reliable, proactive monitoring of Mac, Windows, and Linux devices. Alerts teams to issues before they become problems.
FowlTracker
Combines cutting-edge radar technology with digital tools to deliver reliable waterfowl tracking maps. 5% of profits donated to Ducks Unlimited for wetland conservation.
RepairTech
Automates computer repair and generates professional branded reports. Trusted by IT professionals and repair shops for over a decade.
BetterFeedback
The customer feedback tool we built for ourselves. NPS, CSAT, and custom surveys with AI-powered insights — now available for every SaaS team.
The team
Ian Alexander
Co-Founder
Ian has spent over a decade building and scaling IT software products, including Syncro and TechSuite. He leads Sacramento Labs, an evergreen software company focused on durable products for niche industries.
Garrett Milster
Co-Founder
Garrett has partnered with Ian across multiple ventures, leading development and bringing technical depth to products like Syncro and TechSuite.
Start listening to your users
All features are free during early access. No credit card required. Get in early and help shape the product.
Get Early Access